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Jul 21, 2021


A new item, designed to describe the Maxalto collection in detail, through dedicated images and combinations of different products. Curated by studio Juma, the new catalog frames the company's timeless charm with harmony and coherence.

“After many years of work, my impression is that we have created a universe of cohesive products true to the initial concept of building a specific type of environment, which is to say we have won the wager.

Raccolti ora in quello che considero più un libro che un catalogo, una parziale autobiografia, questi oggetti trasmettono la sensazione che si sia compiuto un ciclo, che possano andare liberamente per il mondo e per le case, indipendenti dal loro progettista perché sono diventati una realtà dell’abitare contemporaneo, tanto ricca quanto varia, destinata a durare ancora molto a lungo. Non avrei potuto desiderare di meglio come compimento di questo percorso iniziato 25 anni fa."

Antonio Citterio


Conceived as a reasoned mood board depicting the reality of Maxalto, the main subject of the new magazine is the photographic reportage of Paris. Images of the products photographed on the set alternate with glimpses of the city and evocative details, while the final pages are dedicated to the overview of the extraordinary variety and stylistic coherence of the collection.


Art direction Juma, Photographer Fabrizio Bergamo, Styling Simona Silenzi.


The rigor of the black and white, the timeless charm of the Parisian interiors, the modernity of the graphic layout: the 2021 Maxalto adverting campaign presents the most iconic products of the collection firmly emphasizing the identity of the brand. Dives Soft by Antonio Citterio is the subject of the new adverting campaign – single page and double-spread – that will be featured in the most prestigious magazines worldwide in the first semester 2021.


Art direction Juma, Photographer Fabrizio Bergamo, Styling Simona Silenzi.

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